Improving access to perfect smiles requires a market disruption
SoftSmile is a mission-driven company. Our ultimate goal is quite simple: to make aligner treatments affordable and accessible. Yet, for most people, these are just corporate promises. As the founder and CEO of SoftSmile, I want to explain what is truly behind those words. I could give you the facts, like the percentage of people who require some s
History of Clear Aligners: Evolution of a Business Model
Invisalign clear aligners for teeth are in high demand. The global market for clear aligner treatments is $3.2 billion and growing at a 15-20% annual rate. Since clear aligner treatments were introduced by Align Technology (Invisalign) in 1998, the market has grown exponentially. With the continuous evolution of medical technology, a var
What is teledentistry and how you can leverage it in your practice
Teledentistry has been around for a while, but only since the Covid-19 pandemic has it gained momentum and shown its true potential and capacity. In March 2020, the American Dental Association published a detailed guide to understanding and documenting teledentistry events. Many other policy revisions, guides, resources, and lectures are now availa
Orthodontic Treatment Planning Software: An Art And Science
Over 20 years ago, Align Technology (“AlignTech”) introduced Invisalign, a clear plastic device resembling a mouthguard, designed to treat teeth misalignment, one of the most common orthodontic abnormalities people experience. These mouthguards were called “aligners.” They were an instant popular alternative to metallic brac
Advanced Technology For Orthodontic Treatment
A Stanford undergraduate presents to her professor a plan for a medical device that would diagnose and administer treatments via a patch on a patient’s skin. The professor patiently waits for her to finish her pitch and then explains all the reasons why this idea is unfeasible but encourages her young student to keep trying. The student
SoftSmile Treatment Planner: Simply Beautiful
Beauty is a subjective matter. Yet, the beauty of a product, literature, art, or even software is a manifestation of how much talent, time, and effort was involved in preparing something concise, elegant and, simply wonderful. When the SoftSmile team was contemplating the development of an advanced and automated treatment planner, we aspired to cre