SoftSmile State of the Union
SoftSmile has just marked its 4th birthday. As I reflect on our successes and growth over these past few years, I am immensely proud of the collective efforts of our brilliant team and the unwavering support from our partners. Our treatment planning software, VISION, has been used to treat thousands of patient cases and earned accolades for i
Orthodontic Industry News: SoftSmile 2023 Year in Review
Looking back on 2023: SoftSmile has had a remarkable past 12 months. As we approach the end of 2023, over 500 doctors have started working with VISION, and 50,000 patients and counting now have more beautiful smiles with the help of our technology. In 2022, around 90% of our customers had just started using VISION in their busines
Smile Direct Club’s Downfall
SmileDirectClub approached us in early 2020 with an offer to acquire SoftSmile. We declined. The latest SmileDirectClub news is they filed for bankruptcy on September 29. 2023. Bankruptcy is not the end—many stellar businesses have weathered it. However, this bankruptcy is particularly consequential for the aligner industry. It is yet another
SoftSmile Year in Review 2022
As we have approached 2023, I’d like to share what we achieved last year at SoftSmile and our aspirations for the New Year. 2022 was the year of transformation for SoftSmile. We are no longer just a daring startup. SoftSmile is a sustainable business that has created the best orthodontic treatment planner available on the market. Every month