Why is orthodontics so expensive: Affordable orthodontic treatment options
When you consider orthodontic treatment your first concern is the price. For the absolute majority of people, the price is prohibitive. This is the main reason why so many people decide to try treatment with no direct doctor’s involvement – the cost is significantly lower than regular orthodontic treatment. I believe that the existi
Competition in the aligners market: let’s talk about patents
Digital treatment planning allows orthodontists to seamlessly simulate and craft a variety of orthodontic treatments with innovative technology that reduces the need for physical models. These digital solutions generate 3D renderings of the teeth with which teeth' movements can be meticulously planned sometimes with the assistance of artificial int
Improving access to perfect smiles requires a market disruption
SoftSmile is a mission-driven company. Our ultimate goal is quite simple: to make aligner treatments affordable and accessible. Yet, for most people, these are just corporate promises. As the founder and CEO of SoftSmile, I want to explain what is truly behind those words. I could give you the facts, like the percentage of people who require some s
History of Clear Aligners: Evolution of a Business Model
Invisalign clear aligners for teeth are in high demand. The global market for clear aligner treatments is $3.2 billion and growing at a 15-20% annual rate. Since clear aligner treatments were introduced by Align Technology (Invisalign) in 1998, the market has grown exponentially. With the continuous evolution of medical technology, a var
What is teledentistry and how you can leverage it in your practice
Teledentistry has been around for a while, but only since the Covid-19 pandemic has it gained momentum and shown its true potential and capacity. In March 2020, the American Dental Association published a detailed guide to understanding and documenting teledentistry events. Many other policy revisions, guides, resources, and lectures are now availa
Advanced Technology For Orthodontic Treatment
A Stanford undergraduate presents to her professor a plan for a medical device that would diagnose and administer treatments via a patch on a patient’s skin. The professor patiently waits for her to finish her pitch and then explains all the reasons why this idea is unfeasible but encourages her young student to keep trying. The student