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Jan 31 2025

SoftSmile, ClearCorrect and Straumann Announce Settlement

Nov 14 2024

Features Orthodontists Look for in Treatment Software

Oct 31 2024

What does orthodontic treatment include?

Oct 14 2024

Orthodontic Digital Workflow: Devices in Clinical Application

Apr 03 2023
Company
Industry

How To Make Time An Orthodontists Friend: One Orthodontist’s Perspective

Time is an orthodontist office’s most valuable resource. With so many competing interests for their attention, it is a daily challenge for doctors and office staff to manage time and maximize their effectiveness at work.  Among the daily challenges facing orthodontists are: Managing chairside time with patients Supervising office st

by Dr. Claudia Cruz and SoftSmile Team
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Oct 25 2022
Industry
Tech and Innovations

3D printing for dentistry

Chair-side 3D printing of milling and restorative appliances has been available for years but hasn’t been considered a disruptive means of technology in the restorative dentistry industry. Extended efforts, inaccuracies, and lack of dentist and patient satisfaction have hampered the technology’s potential. However, the use of  

by Cynthia Sutherland/Wardah Awan
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Oct 11 2022
Industry

Why is orthodontics so expensive: Affordable orthodontic treatment options

When you consider orthodontic treatment your first concern is the price. For the absolute majority of people, the price is prohibitive. This is the main reason why so many people decide to try treatment with no direct doctor’s involvement – the cost is significantly lower than regular orthodontic treatment. I believe that the existi

by Khamzat Asabaev
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Oct 05 2022
Industry

Competition in the aligners market: let’s talk about patents

Digital treatment planning allows orthodontists to seamlessly simulate and craft a variety of orthodontic treatments with innovative technology that reduces the need for physical models. These digital solutions generate 3D renderings of the teeth with which teeth' movements can be meticulously planned sometimes with the assistance of artificial int

by Khamzat Asabaev
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Sep 13 2022
Industry

Improving access to perfect smiles requires a market disruption

SoftSmile is a mission-driven company. Our ultimate goal is quite simple: to make aligner treatments affordable and accessible. Yet, for most people, these are just corporate promises. As the founder and CEO of SoftSmile, I want to explain what is truly behind those words. I could give you the facts, like the percentage of people who require some s

by Khamzat Asabaev
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Sep 08 2022
Industry

Clear Aligners: Evolution of a Business Model

Invisalign clear aligners for teeth are in high demand. The global market for clear aligner treatments is $3.2 billion and growing at a 15-20% annual rate. Since  clear aligner treatments were introduced by Align Technology (Invisalign) in 1998, the market has grown exponentially. With the continuous evolution of medical technology, a var

by Anastasiia Timon
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