SoftSmile is a mission-driven company. Our ultimate goal is quite simple: to make aligner treatments affordable and accessible. Yet, for most people, these are just corporate promises. As the founder and CEO of SoftSmile, I want to explain what is truly behind those words. I could give you the facts, like the percentage of people who require some s

Invisalign clear aligners for teeth are in high demand. The global market for clear aligner treatments is $3.2 billion and growing at a 15-20% annual rate. Since  clear aligner treatments were introduced by Align Technology (Invisalign) in 1998, the market has grown exponentially. With the continuous evolution of medical technology, a var

Teledentistry has been around for a while, but only since the Covid-19 pandemic has it gained momentum and shown its true potential and capacity. In March 2020, the American Dental Association published a detailed guide to understanding and documenting teledentistry events. Many other policy revisions, guides, resources, and lectures are now availa

A Stanford undergraduate presents to her professor a plan for a medical device that would diagnose and administer treatments via a patch on a patient’s skin. The professor patiently waits for her to finish her pitch and then explains all the reasons why this idea is unfeasible but encourages her young student to keep trying.  The student

If you had metal braces when you were younger, then you probably remember an unpleasant, jelly-like substance that was used to help make impressions of your teeth. All that has changed and now with the advantages of 3D printing, orthodontists can scan your teeth and mouth and convert the images into digital files which are used to develop a customi