Enterprise Case Studies: ODL
Introduction: In 2020, ODL was trying to scale up its manufacturing of clear aligners. The clear aligner market has been growing by a compound annual growth rate (CAGR) of 29.5% from 2020. It was during this time that ODL began experiencing increased demand for clear aligners from their clients.The Buffalo-based company – which offers a
The True Cost of Clear Aligner “Confidence”
I remember sitting in my orthodontist’s office when I was 11 years old dreading the pending embarrassment of getting metal braces. As I waited for the orthodontist, I looked up at an Invisalign ad in the exam room featuring a pretty blonde girl playing soccer. She looked happy and comfortable in her own skin even though she was wearing braces
When beauty met algorithms: Digital treatment planning platform
Origin Story: SoftSmile’s Founder & CEO, Khamzat Asabaev, didn’t know very much about the orthodontic sector when his friend, a young orthodontist, came to him with the idea of creating an orthodontic lab. With very few resources this doctor utilized 3D printing to begin making aligners in-house at a low cost to himself and hi
Working from home, without feeling alone
Since the beginning of the Covid-19 pandemic, countless articles have been published about the challenges of remote work. A recent New York Times article recounts the tales of white-collar workers becoming disillusioned with their jobs due to the inability to form strong personal attachments with coworkers they’ve only ever met via Zoom. But
How all of this started
It is a big day for SoftSmile - we have revealed our unique software for orthodontics at the first-ever AAO virtual session and got coverage in the leading business and industry media. On the wave of this success, I'd like to tell you a story that inspired us to create SoftSmile. This journey started many years ago when a young orthodontist, decide