The SoftSmile team has been hard at work improving VISION’s features, as well as implementing new functionalities. We are constantly striving to innovate orthodontics and provide the most comprehensive and efficient tool for doctors and their patients. To learn more about the latest from SoftSmile, explore VISION’s latest upgrades in th

This is the first in a two part interview series with Dr Claudia Cruz about how the practice of orthodontics is rapidly changing and ways that doctors and their staff can manage these rapid changes. As AI makes inroads into many aspects of modern life, it is also quickly changing orthodontic treatment planning.  In particular, new dental treat

Introduction:  In 2020, ODL was trying to scale up its manufacturing of clear aligners. The clear aligner market has been growing by a compound annual growth rate (CAGR) of 29.5% from 2020. It was during this time that ODL began experiencing increased demand for clear aligners from their clients.The Buffalo-based company – which offers a

I remember sitting in my orthodontist’s office when I was 11 years old dreading the pending embarrassment of getting metal braces. As I waited for the orthodontist, I looked up at an Invisalign ad in the exam room featuring a pretty blonde girl playing soccer. She looked happy and comfortable in her own skin even though she was wearing braces

Origin Story:  SoftSmile’s Founder & CEO, Khamzat Asabaev, didn’t know very much about the orthodontic sector when his friend, a young orthodontist, came to him with the idea of creating an orthodontic lab. With very few resources this doctor utilized 3D printing to begin making aligners in-house at a low cost to himself and hi

Since the beginning of the Covid-19 pandemic, countless articles have been published about the challenges of remote work. A recent New York Times article recounts the tales of white-collar workers becoming disillusioned with their jobs due to the inability to form strong personal attachments with coworkers they’ve only ever met via Zoom. But