Our Stories

Mar 28 2025

Clear Aligners vs. Braces: What’s Right for You?

Mar 04 2025

The Psychological Impact of a Beautiful Smile

Jan 31 2025

SoftSmile, ClearCorrect and Straumann Announce Settlement

Nov 14 2024

Features Orthodontists Look for in Treatment Software

Dec 28 2023
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Story
Letters from CEO
Tech and Innovations

Orthodontic Industry News: SoftSmile 2023 Year in Review

Looking back on 2023:  SoftSmile has had a remarkable past 12 months.  As we approach the end of 2023, over 500 doctors have started working with VISION, and 50,000 patients and counting now have more beautiful smiles with the help of our technology.  In 2022, around 90% of our customers had just started using VISION in their busines

by Khamzat Asabaev
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Dec 05 2023
Company
Letters from CEO
Industry

Smile Direct Club’s Downfall

SmileDirectClub approached us in early 2020 with an offer to acquire SoftSmile. We declined. The latest SmileDirectClub news is they filed for bankruptcy on September 29. 2023. Bankruptcy is not the end—many stellar businesses have weathered it. However, this bankruptcy is particularly consequential for the aligner industry. It is yet another

by Khamzat Asabaev
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Dec 05 2023
Company
News

SoftSmile at Treatment Planning in Aligner Orthodontics Congress

The SoftSmile team recently traveled to Hamburg, Germany for the Treatment Planning in Aligner Orthodontics (TPAO) Congress from November 24th to 25th. The highly specialized event was focused on educating orthodontists about advanced strategies for treating complex orthodontic cases and truly owning their digital treatment planning. This was SoftS

by SoftSmile Team
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Oct 31 2023
Company
Story

Building an Industry-Transforming Orthodontic Digital Workflow

For orthodontists looking to confidently own their treatment planning, the first logical step is to design an orthodontic digital workflow that suits their needs and those of their patients. SoftSmile allows doctors to design a clear aligner treatment planning workflow with ease and flexibility.  We spoke to Commercial Director, Edil Islamov,

by Edil Islamov
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Oct 14 2023
Company
Story

Bringing VISION to Orthodontists Across the Globe

Orthodontists around the world are searching for innovative clear aligner solutions. SoftSmile allows doctors to design a clear aligner system for treatment planning workflow ease and flexibility.  Orthodontists can confidently own their treatment planning and design an orthodontic digital workflow that suits their needs and those of their pat

by Edil Islamov
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Oct 01 2023
Company
Story

Marketing the Vision Behind VISION

SoftSmile is a New York-based technology company that helps orthodontists to deliver custom, high-quality, and affordable treatment to their patients. Established in 2020, SoftSmile’s VISION  is an advanced, AI-driven orthodontic software that applies innovative algorithms based on sound biomechanical and mathematical principles in a use

by Zoё Barnstone & SoftSmile Team
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