Why is orthodontics so expensive: Affordable orthodontic treatment options
When you consider orthodontic treatment your first concern is the price. For the absolute majority of people, the price is prohibitive. This is the main reason why so many people decide to try treatment with no direct doctor’s involvement – the cost is significantly lower than regular orthodontic treatment. I believe that the existi
Competition in the aligners market: let’s talk about patents
Digital treatment planning allows orthodontists to seamlessly simulate and craft a variety of orthodontic treatments with innovative technology that reduces the need for physical models. These digital solutions generate 3D renderings of the teeth with which teeth' movements can be meticulously planned sometimes with the assistance of artificial int
Working from home, without feeling alone
Since the beginning of the Covid-19 pandemic, countless articles have been published about the challenges of remote work. A recent New York Times article recounts the tales of white-collar workers becoming disillusioned with their jobs due to the inability to form strong personal attachments with coworkers they’ve only ever met via Zoom. But
VISION AND AI: Digital Dental Treatment Planning
We started SoftSmile with a mission to transform digital dental treatment planning. We are building a smart and beautiful machine that has the most powerful engine inside. Vision is fast, comprehensive, and very intuitive. We are building it because we know that the best way to make orthodontic treatments affordable is to give more options and free
Improving access to perfect smiles requires a market disruption
SoftSmile is a mission-driven company. Our ultimate goal is quite simple: to make aligner treatments affordable and accessible. Yet, for most people, these are just corporate promises. As the founder and CEO of SoftSmile, I want to explain what is truly behind those words. I could give you the facts, like the percentage of people who require some s
Clear Aligners: Evolution of a Business Model
Invisalign clear aligners for teeth are in high demand. The global market for clear aligner treatments is $3.2 billion and growing at a 15-20% annual rate. Since clear aligner treatments were introduced by Align Technology (Invisalign) in 1998, the market has grown exponentially. With the continuous evolution of medical technology, a var
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