Our Stories

Jul 07 2025

The Top 15 Dental Industry Trends of 2025: What You Need to Know This Year in Dentistry

Jul 06 2025

How to Create an Orthodontic Treatment Plan: Free Template & Step-by-Step Guide

Jul 01 2025

The Top 10 Orthodontic Software in 2025: Pros & Cons, Features, Pricing

Jun 30 2025

Clear Dental Aligners: What Are They and How Do They Work?

Apr 19 2025

Understanding CBCT Dental Scans: Benefits and Applications

Mar 28 2025

Clear Aligners vs. Braces: What’s Right for You?

Mar 04 2025

The Psychological Impact of a Beautiful Smile

Jan 31 2025

SoftSmile, ClearCorrect and Straumann Announce Settlement

Nov 08 2022
Company

The True Cost of Clear Aligner “Confidence”

I remember sitting in my orthodontist’s office when I was 11 years old dreading the pending embarrassment of getting metal braces. As I waited for the orthodontist, I looked up at an Invisalign ad in the exam room featuring a pretty blonde girl playing soccer. She looked happy and comfortable in her own skin even though she was wearing braces

by Zoe Barnstone
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Nov 02 2022
Story
Company
Tech and Innovations

When beauty met algorithms: Digital treatment planning platform

Origin Story:  SoftSmile’s Founder & CEO, Khamzat Asabaev, didn’t know very much about the orthodontic sector when his friend, a young orthodontist, came to him with the idea of creating an orthodontic lab. With very few resources this doctor utilized 3D printing to begin making aligners in-house at a low cost to himself and hi

by Zoe Barnstone
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Oct 25 2022
Tech and Innovations
Industry

3D printing for dentistry

Chair-side 3D printing of milling and restorative appliances has been available for years but hasn’t been considered a disruptive means of technology in the restorative dentistry industry. Extended efforts, inaccuracies, and lack of dentist and patient satisfaction have hampered the technology’s potential. However, the use of  3D p

by Cynthia Sutherland/Wardah Awan
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Oct 19 2022
Tech and Innovations

Artificial Intelligence Technology in Dentistry - The Great Differentiator

There are often challenges that medical professionals face when looking for ways to reduce time and costs as it relates to dental processes and services. In our modern times, the benefits of using artificial intelligence (AI) for orthodontic treatment planning has proven to be advantageous in reducing time which in turn becomes more cost efficient

by Cynthia Sutherland/Wardah Awan
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Oct 11 2022
Industry

Why is orthodontics so expensive: Affordable orthodontic treatment options

When you consider orthodontic treatment your first concern is the price. For the absolute majority of people, the price is prohibitive. This is the main reason why so many people decide to try treatment with no direct doctor’s involvement – the cost is significantly lower than regular orthodontic treatment. I believe that the existi

by Khamzat Asabaev
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Oct 05 2022
Industry

Competition in the aligners market: let’s talk about patents

Digital treatment planning allows orthodontists to seamlessly simulate and craft a variety of orthodontic treatments with innovative technology that reduces the need for physical models. These digital solutions generate 3D renderings of the teeth with which teeth' movements can be meticulously planned sometimes with the assistance of artificial int

by Khamzat Asabaev
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